St. John Ambulance
KSPR substantially raised the profile of St John Ambulance in the North East by identifying positive press stories and carrying out effective media liaison between 2011 and 2012.
The Advertising Value Equivalent (AVE) of this press coverage was £64,888. The cost to the client was £9,600. Return on investment substantial.
In eight months alone, we achieved 136 items of positive regional media coverage with one particular press release generating 8 separate items of media coverage.
KSPR also wrote features and commissioned photography for St John quarterly magazine “Upfront” and delivered media training to North East volunteers and Links members.
We continue to work with the charity on an ad hoc basis.