"The way to gain a good reputation is to endeavour to be what you desire to appear."
Socrates
Socrates
We identify good news stories and feature opportunities within your organisation, draft press releases, commission professional PR photography and offer these stories to the most appropriate media using our experience and contacts.
Broadcasters have specific needs. With a former broadcast producer on the team, we know what makes a good radio or TV story and can develop a strategy that delivers your key messages to the audience you need.
The rise of social media is not only changing the relationship between brand and audience, it is affecting the traditional marketing and PR metrics. Social media offers insights and understanding never before achievable and is now a mainstream phenomenon. Kate Slater PR can manage (and write if required) all your social media including Twitter and Facebook – and advise on the most appropriate style and format for you.
We can devise effective PR and/or advertising campaigns to target customers in the best way using a mix of print, broadcast, internet and outdoor media. We also provide a media buying service.
Combined with PR campaigns, Kate Slater PR also manages marketing and design projects on your behalf and works with a range of creative designers and marketers to produce highly effective advertising, brochures, leaflets and corporate stationery to perfectly reflect your brand. Kate Slater writes copy for marketing materials and liaises closely with the chosen designers, managing the entire project from start to finish and leaving you free to concentrate on your own business.
No company, however large or small, is immune to crisis and when the media start to call, it can be difficult to know how to deal with it. Kate Slater is an experienced crisis management consultant, often asked to draw up specific crisis management plans and drafted in to advise senior management on how to handle the media. Alternatively Kate Slater can communicate with the press herself on behalf of organisations. The way a crisis is handled in the media can often be crucial to an organisation’s survival.
Audio and dvd are ideal ways to deliver messages to a range of stakeholders. We project manage audio and dvd productions to reach target audiences both inside or outside your company. Whether in the form of corporate dvds, cds or podcasts, they ensure your own people are featured in the story, demonstrating all their passion, professionalism and commitment.
Communicating face to face via an entertaining or informative event is an enjoyable and effective way to promote your organisation. We can arrange a range of events from conferences and exhibitions to awards ceremonies, dinners and launch events.
The goodwill and understanding of the community gains competitive advantage for an organisation. Increasingly, customers are looking at the corporate face behind the brand. KSPR can create effective community relations plans and can develop tailor-made corporate social responsibility campaigns to suit the culture of your organisation.
Kate Slater of Kate Slater PR has handled all our marketing, publicity and advertising for the past 2 years. She has very successfully managed these activities, working within our ever-changing budgets, handling all things from initial briefings and concepts through to final delivery, including advertising copy, brochure production and website design input, not to mention the more obvious press releases etc. We are delighted with how professional and conscientious she is and she’s really been a great asset to our business.
Mike Blakeley, MB Wood Heating Company
“We got exactly the press coverage we needed, in the right publications, with lots of feedback as a result – a job very well done.”
Willie Wood, owner, The Woodhouse Hotel and Restaurant, Largs, Scotland and former chairman of the BHA Scotland
