Press releases can still do the business!
Despite the demise of local papers and the proliferation of digital marketing, a well-crafted, targeted, newsworthy press release – especially one written by us – can still pull in the punters!
In 2018, the press release may not be as omnipotent as it was, but alongside related social media posts, e-newsletters, videos and blogs, there’s still a place for a decent story, well told. And if it’s a great story, your release might even appear online as well as in print too – so you’re quids in! It just needs to be VERY well told these days to stand a chance!
The owners of some beautiful gardens in North Yorkshire were so inundated by visitors after a press release by us was featured by BBC Look North; Yorkshire Post; Yorkshire Weekend magazine (front page), Living Yorkshire and Landlove magazine this year, that we were told to postpone any more media liaison!
And this month, we are delighted to see our press release on the opening of high tech i-view studios in Leeds – on behalf of workplace interior designers, Ben Johnson Interiors, has appeared in Yorkshire Post Business as well as three more business publications and a national marketing magazine within a week. Not only has this resulted in lots more guests at a launch event , but it’s great customer relations offered to i-view by Ben Johnson Interiors.
People are still reading – even if it’s online – and they still want to know what’s going on in their own area. If your press release involves real people behind a business, if it’s topical, relevant, real “news”, well written, and is accompanied by an excellent, engaging picture – then you’re almost there.
We also manage and implement social media, e-newsletters, blogs design management and plan strategies for full marketing campaigns.
*NB Publications do not pay for press releases. The client commissions a release from a PR consultant (like me) and pays a set fee – or the fee is included in an ongoing marketing/PR contract. Then no matter how many times a release is used by different media, the price remains the same. PR consultants cannot guarantee a press release will be used (the ratio is around 3 in a 100!) but Kate Slater PR has a 100% track record over the last two years (around 100 releases).
If you’d like our (free) advice on whether your story is likely to be featured – or would like us to write it and issue to a bespoke press list on your behalf* (not free) then contact Kate at firstname.lastname@example.org or 07889 203426.